SERVICES
© @giulscopywriting
© @giulscopywriting
See the world, but make it intentional.
I help luxury and purpose-led brands tell stories people can see, feel, and remember — through words, visuals, and editorial direction.
Visual Storytelling
For brands that need atmospheric photo & video content that drives engagement.
Includes inviting frames, short-form video clips, reels concepts, visual moodboards, captions, and strategic content recommendations designed to capture atmosphere, detail, movement and emotion.
Purpose-led Travel
For travel agencies, conservation initiatives, and hospitality brands committed to protecting the places, wildlife, and communities that make travel meaningful.
Includes editorial storytelling, social content, photography & video direction, and engaging copywriting that successfully communicates what tangible impact looks like.
Destination Portrait
For boutique hotels, exclusive villas, slow-travel retreats, travel advisors, and luxury real estate projects.
Includes a fresh editorial piece, an elevated destination or property description with key selling angles, scroll-stopping photo & video content, and immersive guest-experience observations.
Brand Story Upgrade
For brands that need sharper positioning and a distinctive voice across one or several languages.
Includes brand voice audit with new tone suggestions, refined key messages, curated website sections and long & short-form copy in line with the enhanced brand identity.
© @giulscopywriting
ABOUT
Welcome to my website, I am glad you landed here!
My name is Giulia, friends call me Giuls.
I am Italian, German and Swiss and absolutely passionate about languages, content, and communication. Writing is all I want to do and hopefully, I can do it for YOU!
I graduated in 2014 from the École hôtelière de Lausanne (click if you haven't heard of it) specialising in marketing, which has oriented my writing towards advertising and promotional content.
I worked at the Nespresso HQ in the Marketing Innovation Department, within Collège Champittet's Marketing & Communication team, as Content & PR Manager at a Geneva-based private bank ... and what these roles all have in common is the task I was increasingly given and trusted with. The task I love the most: creating valuable, shareable content to optimise marketing efforts.
Which is why I have decided to focus on what I do best: write.
I have over 8 years of experience in writing copy with marketing objectives; creating, editing, and proofreading content for luxury travel websites, promoting products like Nespresso capsules, coffee machines, a large variety of food products from Salvo1968's e-commerce platform; or writing articles about top restaurants in London. I also regularly delivered press releases for the private aviation industry and created the content for a digital banking app's website.
As I am particularly passionate about travelling, I would love to collaborate with more companies within the hospitality industry like hotels or travel agencies and create compelling content related to travel and tourism.
Nous Sàrl
TV shows production
CLIENTS
